A social-to-experiential brand activation event that compared tens of thousands of online fans opinions of ‘Who is the most thrilling Batman star?’ to real time red carpet sourced data via our official Nissan Thrill Engineer. All brought to you by the Built To Thrill Nissan Juke, in Batman matte black of course.
Sleepy morning commuters were amazed as they found themselves not only stepping on board a Nissan branded passenger jet flying at 36,000ft but being handed in-flight breakfast meals by Nissan thrill stewardesses. When the flight landed we had achieved 750+ DM pack breakfasts served that triggered over 200+ online brochure / test drive requests.
From the creation of a 3,000+ Allianz creators influencer community, launching of the highly controversial series of #WomenOfCourage films launched across SE Asia to partnering with VICE - activating the new Allianz brand positioning of Dare To to a young global online audience who don’t think about insurance.
A experiential-to-social activation in which we enticed the public to reveal and share their deepest darkest secrets… and then invited the public to vote on their favourites, with even the boy band JLS joining in on the fun! All brought to you by the limited edition Juke Kuro are you ready to play on the darker side?
The highly controversial series of #WomenOfCourage films launched across SE Asia promoting personal stories of amazing courage - activating the new Allianz brand positioning of Dare To to a young global online audience.
Turning the nations most cherished bread brand into the nations most loved bread brand - Announcing - Dad’s or Mine, On or Off the toast, Facebook live baking sessions, Cob vs Bap vs Barm vs Roll, Unicorn toast and many, many more.
Aligning the brand with sporting success across the Middle East we broke the world record for the longest ever football match (42 hours 5 minutes). Supported by tens of thousands of passionate fans, creating national heroes across the region and broadcast live via social media people saw the confectionary not as a snack but as a sport enhancer.
Creating an eager audience for a car that is years away from delivery… No easy task, but tapping into and engaging with the mindset of the passionate 4x4 community we created the The Mud Challenge, Cars with Scars, Mud badge of honour, #BackToBasics - brand building from the heart.
Helping the brand change it’s brand messaging from 5 times filtered to the activation platform #PourYourSoulOut by championing individualism, partnering with UNILAD and creating content that speaks directly it’s new younger urban audience.
Using Facebook, Instagram, dedicated product photography & Spotify to temp a carbohydrate scared public back to bread we created a sexy, alluring and provocative campaign - Do you remember your first time?
To align with a new global brand positioning we created an online scientifically approved Thrill Test that allowed the public to discover, compare and share their aptitude for thrills - All brought to you by the Built to Thrill Nissan Juke.
