Creative Director & Art Director

Task
Create an experience that dramatises the Nissan Juke ‘Built to Thrill’ product story.

Solution
A London underground escalator was transformed into the interior of a passenger jet. Through its ‘windows’ a exciting narrative unfolds as skydivers can be seen building the Juke! And upon arrival at the top of the escalator Thrill Stewardesses handed out branded in-flight meals.

Results
Significant increase in brand awareness, social engagement, brochure requests & test drive requests.

Task
Create buzz about the Snickers brand in the Middle East.

Solution
The product was aligned with sporting success with an attempt to break the world record for the longest football match ever! The superhuman achievement was broadcast live via social media with footage and stills that dramatised the individual stories of heroism.

Results
World Record broken (42 hours 5 minutes), dramatic brand awareness and social media activity.

Task
Dramatise the Nissan Leaf mpg statistic to generate test drives and brand awareness.

Solution
A unique Facebook app was created that allowed people to compare the mpg of any car to that of the Leaf (and ask any question to the Nissan technical team).

Results
The app has several thousand unique views in the first week and generated over 200 test drive requests.

Task
Generate excitement towards the 2012 London Olympics via the British Olympic Association.

Solution
A ‘500 Athletes, 60 Million Strong’ platform was created that not only promoted the London Olympics but allowed the public to turn their support into powering the Team GB performance (using the insight that athletes perform better when they know they are supported).

Results
Over a million pledges of support were displayed before team GB and thousands of people were inspired to take up their own sporting activity.

Task
Amplify the Nissan Juke brand positioning ‘Built to Thrill’ to increase brand and product recognition.

Solution
We created a scientifically approved ‘Thrill Test’ to discover the science behind thrills and the public were invited to discover their own thrill level (to win thrilling prizes).

Results
Over ten thousand people discovered their ‘Thrill Level’ increasing brand awareness, social engagement and test drive requests.

Task
Create buzz around the Dark Knight Premier and the Nissan Juke partnership.

Solution
Before the premier the public was asked ‘Who do you think will be the most thrilling celebrity on the red carpet?’ and the results were compared to the actual event by a ‘Thrill Engineer’.

Results
Significant increase in brand awareness and social engagement.

Task
Promote the Nissan Juke Kuro (secret) special edition.

Solution
We encouraged the public to reveal their own secret, their ‘Kuro Konfession’ to the nation to win prizes. All Konfessions were also revealed to the public allowing them to vote for their favourites.

Results
Hundreds of people participated resulting in increased brand awareness, social engagement and celebrity endorsement.

Task
Create a European platform that conveys Ariel’s ‘Every day cleaning miracles’ brand ethos (and increase sales and brand loyalty).

Solution
Pushing Miracles - Pulling Answers was created as a real time community for time poor mum’s laundry needs and questions.

Results
Initially launched in the UK Pushing Miracles - Pulling Answers is now live in 12 countries.

Task
Communicate to a young male audience that by using Head & Shoulders you not only get great looking flake free hair but you can can also stay ‘fresher for longer’.

Solution
A competitive game was created inviting the target audience to play ‘keepy-uppy’ in a H&S branded bathroom.

Results
Confidential.

Task
Engage the public though the Nissan Juke Built To Thrill brand message.

Solution
An ‘against the clock’ was created allowing participants to experience a thrilling narrative.

Results
The ‘Feel the Thrill’ campaign delivered the best interaction rates for any Nissan brand campaign since the launch of the Juke - OMD

Task
Dispel the four electric vehicle myths range, charging, cost and performance.

Solution
Each myth was disproved with an unique interactive solution such as ‘Can you drive a LEAF into outer space’ and ‘LEAF VS sports car’.

Results
An engaged audience calmed fears and concerns and generated a significant increase in brand awareness and social engagement.

Task
Design the packaging & brand for the a new beauty product.

Solution
After interviewing the Professor of the product the design was based around their initial thoughts and scamps.

Results
TBC