Brief
Raise awareness of the Allianz brand in SE Asia to the millennial audience.
Solution
To answer the audiences lack of interest and empathy for an insurance brand we talked about and supported something they passionately care about - Women’s rights and inspiring the next generation of female social campaigners. We found 6 amazing inspirational women and encouraged them to tell their stories their way, with each story including a unique piece of advice for the next generation of campaigners.
YouTube, Facebook & Instagram campaign.
Results
Campaign +175%> brand uplift

Brief
Engage the UK public around the Nissan Juke brand positioning ‘Built to Thrill’.
Solution
We created a scientifically approved ‘Thrill Test’ allowing the public to discover and share their real-life thrill score. The ongoing campaign used real-time data to also compare and share the thrill scores of cities, age groups and locations!
Online Hub & Facebook & Twitter.
Results
15,000+ test taken, +150% brand uplift.

Brief
Create a buzz around the Snickers brand in the UAE.
Solution(s)
As Snickers had a very low brand presence in the UAE we decided to align the brand to a news breaking sporting achievement - ‘Step up to make football history’ was a successful world record attempt for the longest game of football ever! Beginning with player recruitment we created an online buzz that spread to live TV reports and headline news stories across the UAE.
Webhub with YouTube & Facebook activation.
Results
+9.7 million people reached, +150% brand uplift and a world record!

Brief
Create an active online community of global millennials through the lens of the Allianz ‘Dare To’ brand platform.
Solution
To engage an audience who don’t think about insurance we encouraged and then sponsored creative individuals to explore and share their thoughts on the world in which they live in. Partnerships with VICE and cutting edge technologists provided strong social currency and believable social narrative.
Facebook, Instagram & YouTube campaigns.
Results
3,500+ and growing influencer community. Average campaign +50%> brand uplift.

Brief
Generate business leads (test drives & brochure requests) for the Nissan Juke.
Solution
Embracing Nissans disruptive brand ethos we created ‘Built to Thrill’ an experiential take over over the London Underground that transported sleepy commuters into a 36,000ft flying experience! And on landing Nissan thrill stewardesses handed out ‘in-flight’ meals (DM packs) to the wowed commuters.
Results
750+ DM packs delivered & over 200+ online brochure requests with 25+ test drive requests.

Brief
Generate business leads (test drives & brochure requests) for the new Nissan Juke Kuro.
Solution
With Kuro meaning ‘dark’ in Japanese we created the Kuro Konfessions event  - an invitation to sit inside the Kuro and reveal your deepest darkest secrets to the UK public… During the event the people were invited to vote, share and comment on the Konfessions propelling the brave entrants into social media superstars - are you ready to reveal your darker side?
Experiential event with campaign hub & Facebook & Twitter amplification.
Results
Over 1,000+ brochures delivered & 25+ test drive requests.

Brief
Generate both awareness and positive engagement for the new Hovis lower carb range.
Solution
We triggered the public's nostalgic love of their most loved sandwiches to counter their new ‘fear’ of carbohydrates by inviting them and their friends to ‘Fall back in love with bread!’. To make the content as alluring, tempting and shareable as possible we created a specially commissioned seductive photography style and TOV (both a first for a Hovis campaign).
Facebook & Instagram campaign with Spotify amplification.
Results
Awareness & Engagement: 145%> exceeded campaign targets.

Brief
Transform the UK’s love of Hovis into positive social engagement (and sales increases).
Solution(s)
2+ Years of insight led social activation and innovation. Including amplifying experiential+social events with Hovis firsts such as Facebook Live and geo-located Snapchat filters as well as always on insight led engagement drivers.
Facebook, Instagram, Youtube & Snapchat.
Results
YoY +25%+ Engagement rates and increased sales and listings.

Brief
Transform global 4x4 passion into excitement and anticipation for the launch (and delivery) of the Projekt Grenadier 4x4.
Solution(s)
2+ Years of insight led social activation including the creation of a series of globally focused short films (#CarsWithScars #MudChallenge #BackToBasics). With constant collaboration with the 4x4 online community and the PG’s design and innovation team the project quickly became ‘brand building from the heart’.
YouTube, Instagram, Facebook & events support..
Results
Results
YoY +25%+, PR generation & sales enquiries.

Brief
Create a passionate and engaged UK audience for New Amsterdam Vodka (+ sales).
Solution(s)
Inviting a young UK audience to #PourYourSoulOut and ‘bring a little attitude’ we championed self achievement and self belief with inspiring insight led content. Partnering with brands such as UNILAD we created content that spoke directly to the brands young urban audience.
YouTube, Instagram, Facebook & events support.
Results
YoY +15%+ Engagement rates and increased sales and listings.

Brief
Create a social buzz around the (Nissan Sponsored) Batman Dark Knight Premier.
Solution(s)
We created the #DarkNightThrillTest asking the public ‘Who do you think will most thrill the red carpet at the Batman premier?’. The public results were then compared to the event live by a specially commissioned NIssan Thrill Engineer.
YouTube & Facebook.
Results
Campaign +150%> brand uplift & engagement: 130> abovecampaign targets.