Create a social buzz around the (Nissan Sponsored) Batman Dark Knight Premier.
We created the #DarkNightThrillTest asking the public ‘Who do you think will most thrill the red carpet at the Batman premier?’. The public results were then compared to the event live by a specially commissioned NIssan Thrill Engineer.
YouTube & Facebook.
Campaign +150%> brand uplift & engagement: 130> abovecampaign targets.