Create an active online community of global millennials through the lens of the Allianz ‘Dare To’ brand platform.
To engage an audience who don’t think about insurance we encouraged and then sponsored creative individuals to explore and share their thoughts on the world in which they live in. Partnerships with VICE and cutting edge technologists provided strong social currency and believable social narrative.
Facebook, Instagram & YouTube campaigns.
3,500+ and growing influencer community. Average campaign +50%> brand uplift.