Engage the UK public around the Nissan Juke brand positioning ‘Built to Thrill’.
We created a scientifically approved ‘Thrill Test’ allowing the public to discover and share their real-life thrill score. The ongoing campaign used real-time data to also compare and share the thrill scores of cities, age groups and locations!
Online Hub & Facebook & Twitter.
15,000+ test taken, +150% brand uplift.