Create a buzz around the Snickers brand in the UAE.
As Snickers had a very low brand presence in the UAE we decided to align the brand to a news breaking sporting achievement - ‘Step up to make football history’ was a successful world record attempt for the longest game of football ever! Beginning with player recruitment we created an online buzz that spread to live TV reports and headline news stories across the UAE.
Webhub with YouTube & Facebook activation.
+9.7 million people reached, +150% brand uplift and a world record!