Create an experience that dramatises the Nissan Juke ‘Built to Thrill’ product story.
A London underground escalator was transformed into the interior of a passenger jet. Through its ‘windows’ a exciting narrative unfolds as skydivers can be seen building the Juke! And upon arrival at the top of the escalator Thrill Stewardesses handed out branded in-flight meals.
Significant increase in brand awareness, social engagement, brochure requests & test drive requests.