Raise awareness of the Allianz brand in SE Asia to the millennial audience.
To answer the audiences lack of interest and empathy for an insurance brand we talked about and supported something they passionately care about - Women’s rights and inspiring the next generation of female social campaigners. We found 6 amazing inspirational women and encouraged them to tell their stories their way, with each story including a unique piece of advice for the next generation of campaigners.
YouTube, Facebook & Instagram campaign.
Campaign +175%> brand uplift