Transform global 4x4 passion into excitement and anticipation for the launch (and delivery) of the Projekt Grenadier 4x4.
2+ Years of insight led social activation including the creation of a series of globally focused short films (#CarsWithScars #MudChallenge #BackToBasics). With constant collaboration with the 4x4 online community and the PG’s design and innovation team the project quickly became ‘brand building from the heart’.
YouTube, Instagram, Facebook & events support..
YoY +25%+, PR generation & sales enquiries.