Generate both awareness and positive engagement for the new Hovis lower carb range.
We triggered the public's nostalgic love of their most loved sandwiches to counter their new ‘fear’ of carbohydrates by inviting them and their friends to ‘Fall back in love with bread!’. To make the content as alluring, tempting and shareable as possible we created a specially commissioned seductive photography style and TOV (both a first for a Hovis campaign).
Facebook & Instagram campaign with Spotify amplification.
Awareness & Engagement: 145%> exceeded campaign targets.