Adam Buxton
Creativity can only be as good as the initial briefing and the brief can only be as good as the data and insight it’s based on.
For 20+ years I have been blending strategy & creativity to solve clients business problems with insightful storytelling. I use this 360 creative strategy mix to formulate hypotheses, researching data, write inspirational briefs, generate creative territories & thought starters and write pitch winning decks. My varied experience includes global marketing & advertising, brand coms, content creation and PR across all modern media channels. I believe creative ideation & creative platforms should be presented in a media neutral format and I have side hustles as a published author and games tester.
Key skills
Creative strategy, brief writing, research, creative ideation & thought starters, strategy & creative presentations, pitch decks, creative workshops, art direction, copy writing & script writing.
Experience
Freelance Creative Strategist
Creative & strategic support, social media strategies and content creation for several start-ups & SMEs. Script writing & ideation for various sitcom proposals.
Apr 2022 - Nov 2022
Freedman: Creative Director & Strategist
Created & instigated a strategic creative process for the London, NY & Sydney offices including training on brief writing and educating both staff and clients on better understanding the role of creativity in brand building. Key projects include co-creation of Fitbit’s global brand strategy and marketing strategic services for Twitch global.
Sep 2020 - Feb 2022 - Fitbit, Twitch, Meta/Facebook, Indeed, EA & Agoda
Geometry: Creative Director
Global creative & brand comms across social, DOOH, print, radio, TVC & experiential events.
Apr 2019 - Jul 2020 - Emirates, Innocent, Peroni, Shell & Viagra
Wildfire (Grey): Creative Director & Strategist
Creative & strategic support, global content creation, brand comms and film making across social, DOOH, Spotify & experiential events.
Jan 2017 - Mar 2019 - Hovis, Allianz, New Amsterdam Vodka, Igneous Auto & Wilkinson Sword
Freelance Creative director & Art director
Mar 2012 - Nov 2016
Creative Director: Drum, Holler, Publicis, SapientNitro & CHI & Partners
Renault, Mercedes, Virgin Money, Nescafe, Go Ahead
Creative lead & Art director
AKQA, DigitasLBi, Digitas Health, Edelman, HeyHuman, How Splendid, KHWS, Pretty Green, Profero, Publicis Chemistry, Scorch, Spark44 & Tribal DDB
DNA: Creative Director
Helped create a creative social, digital, experiential & innovation brand agency for Nissan UK under the Digitas global network.
May 2010 / Feb 2012 - Nissan & Nissan EV
Digitas: Creative Director & Art Director
Global digital platforms & experiences, social, experiential events, content creation and brand comms. Included partnering with Saatchi & Saatchi & Digitas Health on pitches and digital & social activations.
Mar 2007 - Feb 2010 - P&G FMCG, Shell & Snickers
Joshua (Grey interactive): Creative Director & Art Director
Global digital platforms & experiences, social, content creation and brand comms.
Feb 2005 - Apr 2007 - Alfa Romeo, BP, GSK, Loreal, Morgan Stanley, Orange, Shell, Times online
Proximity: Creative lead & Art Director
Global digital platforms & experiences, social, content creation and brand comms.
May 2001 - Feb 2005 - EuroStar, Royal Mail, Save the Children, Shell & VW
OCC Oxford Clinical Communications: Creative & Art Director
Medial creative and Art Director
Jan 2000 - Feb 2001 - GSK & AstraZeneca
Awards
Independent Agency Awards: Best use of copy - highly commended, FitBit Welcome Back
Revolution awards: Best Integrated Marketing Campaign, Snickers make football history
Caples: Best of Show, Snickers Make football history
Caples: Save the Children, Skip a Treat
DMA Bronze: Best online display advertising, Nissan Juke Built to Thrill
DMA Echo, Silver: Snickers Make Football History
DMA Echo: Save the Children, Skip a Treat
Dubai Lynx Event & field marketing: Snickers Make Football History
BIMA: Highly commended, Royal Mail Special Delivery 9.00am
IPA Effectiveness: Eurostar Fly Eurostar (integrated campaign)